Joost de Valk wrote a great article on WordPress SEO covering tips from the very basic to the relatively advanced. You should check it out.

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We are a strong advocate of the WordPress blogging platform, in fact we use it here. One of its strengths is that a wealth of plugins have been developed to accomplish a mind-numbing array of tasks. One of the latest plugins developed by Richard Miller gives you the ability to present a different message to new visitors, as suggested by Seth Godin. This can become a powerful tool in helping to differentiate your website from the billions of others out there.